Boost Mobile –
We are where you at
Boost Mobile —
“We Are Where You At”
for a New Generation
After virtually inventing the pre-paid mobile market in the US, Boost had lost significant market share to Big Mobile who recognized the opportunity Boost created, and muscled their way past Boost by throwing huge dollars at the market. After laying dormant for years and watching the newer pre-paid carriers duke it out with each other for market share and customers, it was time to get back in the fight – and remind people who was king.
CLIENT
Boost Mobile
PROJECT
Brand Relaunch/Integrated Campaign
DELIVERABLES
Strategy, Broadcast, 360 Interactive VR Experience, Web Design/Development, Video Content, Social Content, Digital, Outdoor, Outdoor 360 Interactive VR Experience
THE IDEA
Boost Mobile had always believed in amplifying their customers’ passions and purpose. We helped bring those core values back to life by refreshing the original “Where You At” tagline into a state of mind. A space where no matter who you are, you can be whatever you want to be, and Boost is there to help amplify you to do whatever you put your passions toward.
THE experience
Over the years, Boost had cultivated a long list of influencer relationships, displaying a crazy array of passions. As a cornerstone to the “We Are Where You At” campaign, we created an online, “Unlimited World” content experience, including a first of its kind 360 interactive VR experience and loads of video content highlighting some of the people and passions that Boost supports, large and small.
Social content
The social campaign tapped the inspiration from many of Boost’s influencers from the past and the present. Artists, athletes, performers—passions of all kind.
An Unlimited World
Boost Mobile had always believed in amplifying their customers’ passions and purpose. We helped bring those core values back to life by refreshing the original “Where You At” tagline into a state of mind. A space where no matter who you are, you can be whatever you want to be, and Boost is there to help amplify you to do whatever you put your passions toward.
THE RESULTS
The end result was an injection of fresh breath, fresh blood, and fresh meaning in the market, and the revitalized brand recognition Boost needed to step back into the highly competitive carrier market.